Apple's Scary Fast "iPhone" event
One of the most important announcement at the scary fast event came at the end.
The highlight (at least for me) of the Scary Fast Apple event came at the very end when the credit rolled out that the entire even was shot on an iPhone and edited on a Mac.
The iPhone 15 Pro camera is so damn good that it can be comfortably be used on a high-budget commercial film. The results are just amazing.
Alright so yesterday Apple revealed that yesterday's event was shot on the iPhone (15 Pro/Pro Max)
— Marques Brownlee (@MKBHD) October 31, 2023
They've also now published some BTS, and as expected there's a LOT of gear alongside that iPhone... but there's still a lot to learn here. Here's my biggest takeaways (Thread) pic.twitter.com/TG0Wfx0JUp
The entire thread by @MKBHD is worth a read
Marques Brownlee does an amazing job going through the entire set up used to shoot the event. If you think they simply used an iPhone; think again. Nothing is shot with just a camera - be it high end or an iPhone.
There are 3 main factors to achieving the Apple keynote "look" ... stabilization, set design and lighting
— Marques Brownlee (@MKBHD) October 31, 2023
This was Apple at its best - drinking their own champagne.